Leah and her husband Ross live on a beautiful little farm out in Iowa. Up until recently their farm was considered more of a hobby farm than a productive farm. However in the next few months Leah is excited to return to work and Ross will be turning their hobby farm into a family business. They're hoping to start off with selling their own farm fresh eggs and veggies.
They came to me asking for help with developing a logo for their produce and farm signs. The name of their farm; Harvesting Roots, carries many meanings for the couple. Leah, being a city girl marrying a farmer, is personally is growing into the life of a farmer's wife. Also their shared Christian faith inspires them to live a life rooted in each other, rooted in their family, and rooted in God.
This was such a fun project. Below you can see a few different iterations of the design that we worked on together before settling on one style. Creating a recognizable and simple brand that represents their personal convictions and mission in their work is what led to the final design choices.
I love this couple and their sweet farm. You can find out more about Harvesting Roots at theirblog.